Attendees followed a scenic red road that led them from guided interactions with brand ambassadors through to the FreshAI kiosks.
The highlight of the activation was the FreshAI demo, a gamified drive-thru experience were guests could interact directly with the automated ordering system.
A scenic grid of fast food ordered highlighted the sheer volume of possible order combinations, more combos than stars in the sky!
The UX followed a standard drive-thru flow and featured educational interstitials highlighting the technologies behind FreshAI